WHO WE ARE
House of Outdoors is a collection of outdoor-focused companies strategically bridging the gap between content and commerce. Our passion for the outdoors has inspired us to build brands and products that engage customers uniquely and innovatively. We align ourselves with business owners and management teams looking for strategic partners to further growth and maximize potential. Our teams are driven by creating products and experiences that enhance the customer's outdoor lifestyle.
DEVELOP
We bring the experience and knowledge needed to develop high-quality products that customers enjoy and build brand loyalty to. We strive to maximize our supply chain capabilities while sustaining the quality we require and helping our brands drive their costs down.
MARKET
Our team's unique position of reach and engagement allows us to inform and convert new customers quickly. We strive to create content that is compelling and engaging. Our unmatched outdoor marketing teams enable our products to be viewed on the global stage.
DEPLOY
Our quality brands and reach allow us to quickly deploy new products into a vast retail network. Our team’s retail experience allows seamless distribution to the global market and our direct-to-consumer focus lets us learn quickly and adapt to what the customer needs.
OUR BRANDS
Googan Baits
Googan Baits designs, develops, markets, and distributes fishing baits and other fishing-related products marketed under the Googan Baits and Googan Squad brands. Founded in 2018 with an innovative marketing strategy, Googan Baits has quickly gained shelf space in all the major outdoor retailers and is the fastest-growing brand in the soft plastic and hard bait categories. Googan Baits’ superior design and functionality appeal to anglers of all skill levels.
Googan Squad
Googan Squad is the largest social media outdoor content platform. Averaging close to 50M views each month, Googan has developed a loyal and ever-growing fanbase. These views have translated into the ability to build and market successful products like Googan Baits to avid anglers. Googan Squad’s continued growth continues to inspire new and aspiring anglers to join and learn more about the sport of fishing.
Bass Mafia
Bass Mafia pioneered market expansion in 2010 with its new line of patented ultra-premium tackle storage solutions. Establishing a new standard for utility tackle storage with advanced engineering solutions and reimagined stronger materials, Bass Mafia elevated the category into new heights and price points never considered before. This innovation came with extreme storage specialization and proprietary solutions for tackle management sought out by the most serious of anglers – such as the tough-enough-to-drive-over Coffin series and the even more rugged Bait Casket line of products.
DUX Waterfowl Co.
DUX Waterfowl is leading the charge for the next generation of waterfowl enthusiasts. Providing everything from high-quality performance apparel for use in the field to casual wear in the off-season the DUX brand mark stands to turn heads and cupped birds alike.
BUX Hunting Co.
BUX Hunting Co. aims to create the highest quality gear, at an affordable price, for all outdoorsmen. From featherweight t-shirts to keep you cool in the summer, to thermal cold gear to keep you warm during an all-day-sit during rut, BUX has you covered.
LYN Fishing
LYN specializes in and brings to market a strong assortment of premium and high-performing fishing line. Offering everything from exceptional fluorocarbon and monofilament to innovative braid solutions, LYN improves tackle setups for everyday anglers and tournament professionals.
Made by Influence
Made By Influence is located in Oklahoma City, OK and is the distribution center for House of Outdoors fulfilling direct to consumer and B2B orders for customers around the world.
WORK WITH US
